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Electric Soft Parade
No Need to Be Downhearted
by Adam Toth
07.15.07

Electric Soft Parade probably should have only released an EP.
No Need to be Downhearted starts off strong, but in the second half take a slow decline to unimaginative.

Best describing their music is the band’s name itself. The album is an attempt at soft electronica. If you’re expecting them to be The Faint or Beck, you’ll be sorely disappointed, because their electronic arsenal is not too broad. But, if you’re looking for mellow tunes with an electric flavor, this album is worth checking out.

I made the introductory comment because the first few songs on this album show a lot of promise. The first song, “No Need to be Downhearted (Part 1)” resembles "Jacqueline," the intro track from Franz Ferdinand’s self-titled album. It’s a short, ever-building song that leads perfectly into the full album.

But like I mentioned, it feels like the album should be split into two halves. For the first half, each song is impressive and fun to listen to, but in the significant half, there is a significant dropoff. There is less of a unique sound, and the “electricness” definitely fades. The music is just so much more exciting and unique for the first half, while the second half sounds like it could be any band given a keyboard along with the rest of their instruments.

Overall, it’s tough not to enjoy Electric Soft Parade’s new album, but if you’re anything like me, you’ll go from having a great time on the first few songs to being unimpressed with the rest. I wish they had released the first 5 songs as an EP and left it at that, because it could’ve been a really good one.

More on Electric Soft Parade:
www.electricsoftparade.com / www.myspace.com/electricsoftparade.